What Were You Thinking?
What Were You Thinking? is a podcast where a brand or agency creative looks back at the creation of a single piece of branded content or campaign and blow-by-blow tells the story of what they were thinking when it was created. The podcast is a production of Content Branded learn more at www.contententbranded.com
What Were You Thinking?
Biggest sports gadget's rise and crash
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Content Branded
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Season 1
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Episode 103
Adam Selwyn wasn't meant to be an account executive. He admits it. His talents are best suited for a creative and strategy director. For his last assignment on the account side, he took over the communications of an upstart sports bracelet brand called Power Balance.
Adam led the brand through a meteoric rise. He started by changing the narrative that culminated with a 5-page story in ESPN The Magazine's coveted "Bodies Issue."
After 18 months of unbridled chaos, full of highs and lows, Power Balance's owner's "flew too close to the sun" and they crashed spectacularly.