What Were You Thinking?
What Were You Thinking? is a podcast where a brand or agency creative looks back at the creation of a single piece of branded content or campaign and blow-by-blow tells the story of what they were thinking when it was created. The podcast is a production of Content Branded learn more at www.contententbranded.com
What Were You Thinking?
When you think like an outsider
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Season 1
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Episode 102
Getting into a creative groove is like a runner’s high... without the bad knees. So says Producer and Editor Ayser Salman. While editing the content series Pose: Identity, Family, Community, she achieved that feeling. But not before struggling to overcome her imposter syndrome anxieties.
After editing at Miramax and The Weinstein Company for many years, Ayser took a leap of faith to become a freelancer. She was rewarded by working on the promotional series for the groundbreaking FX series, Pose.
Tasked with a storytelling style vastly different than the bulk of her previous experience, Ayser leaned in to those differences and earned two Emmy nominations and a Clio award.