What Were You Thinking?
What Were You Thinking? is a podcast where a brand or agency creative looks back at the creation of a single piece of branded content or campaign and blow-by-blow tells the story of what they were thinking when it was created. The podcast is a production of Content Branded learn more at www.contententbranded.com
What Were You Thinking?
The wheels came off during filming. Literally.
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Content Branded
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Season 1
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Episode 100
A broken race car suspension. Life-threatening severe thunderstorms. A bout of the stomach flu. These are just a few of the obstacles producer/director Barrett Tripp faced in a span of 48 hours while filming for Microsoft.
The brand film he was producing for Microsoft, carried some heavy burdens: demonstrate his agency’s new integrated capabilities and marketing approach, and create a “big rock” that makes an impactful splash for his client. Three-quarters of the way into the shoot, things weren’t looking good.
In this pilot episode, host Barrett Tripp takes us blow-by-blow through his own story of creating the brand film "How Fast is Fast?" when he was an Executive Producer at Text100.