A broken race car suspension. Life-threatening severe thunderstorms. A bout of the stomach flu. These are just a few of the obstacles producer/director Barrett Tripp faced in a span of 48 hours while filming for Microsoft.
The brand film he was producing for Microsoft, carried some heavy burdens: demonstrate his agency’s new integrated capabilities and marketing approach, and create a “big rock” that makes an impactful splash for his client. Three-quarters of the way into the shoot, things weren’t looking good.
In this pilot episode, host Barrett Tripp takes us blow-by-blow through his own story of creating the brand film "How Fast is Fast?" when he was an Executive Producer at Text100.